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Provedor de dados:  AgEcon
País:  United States
Título:  Buyer and Seller Responses to an Adverse Food Safety Event: The Case of Frozen Salmon in Alberta
Autores:  Maynard, Leigh J.
Saghaian, Sayed H.
Nickoloff, Megan
Data:  2008-02-15
Ano:  2008
Palavras-chave:  Salmon
Scanner data
Food safety
Demand
Directed acyclic graphs
Demand and Price Analysis
Food Consumption/Nutrition/Food Safety
Research Methods/ Statistical Methods
Q10
Q11
Q16
Q22
Resumo:  Fish is a low-fat protein source high in omega-3 fatty acids, but in 2004 consumers also heard that farmed salmon had high levels of polychlorinated biphenyl (PCBs). This research evaluated how Canadian consumers and processors reacted to the conflicting health messages. Demand estimates and time-series analysis of 2001-2006 frozen meat scanner data in Alberta, Canada show a significant drop in salmon expenditure share following the PCB finding. The industry responded by launching low-priced wild salmon products, which contributed to significant demand expansion. The analysis illustrates how a food safety threat was averted and even served as a catalyst for growth.
Tipo:  Journal Article
Idioma:  Inglês
Identificador:  http://purl.umn.edu/53629
Relação:  International Food and Agribusiness Management Review>Volume 11, Issue 1, 2008
Formato:  20
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